The message provided by the Media and the Mass Adviser condition your brain for investment failure.
The media’s job is to sell information and they have to do it often. The reality for most though is that frequent investment related information psychologically suggests we should be thinking about and potentially acting on our portfolio when in reality our reactionary investment decisions are often counterproductive.
The Mass-Adviser needs to gain your attention. Big stories about the latest and greatest investment opportunity grab investors’ attention but don’t typically offer anything more than the fees that support the mass-advisers unnecessarily expensive business model.
The keys to investing success lie away from this noise in diversified fee-efficient, tax-smart portfolios.
If you are tired of being pitched the latest and greatest investment ideas WealthFactor offers a boring and repeatable approach to investing that emphasizes fee efficiency.
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