Frequent Terms

We use these words often. We thought it would be helpful to provide some clarity, just in case. We can’t define everything that might be used in our publications, so we encourage the consultation of investopedia.com.

Mass Advisor/Financial Generalist: when we use this term we are referring to the hundreds of thousands of individuals and businesses that serve the average end consumer with investment advice, financial planning, or wealth management services. At WealthFactor, we strive to be better than this!

Custodian: A custodian is a financial institution that holds customers’ securities and other assets for safekeeping in order to minimize risk of their theft. Custodians tend to be large, reputable firms and are sometimes referred to as a “custodian bank.” At WealthFactor, we use ________ as the custodian for our client assets.

RiskSmart: A philosophy on risk that focuses on simplicity and efficiency.  

Direct Indexing: Direct Indexing is a strategy that seeks to replicate the positions of an index by purchasing the underlying individual equities instead of using an ETF or mutual fund.

Wealth Concierge: