Frequent Terms

We use these words often. We thought it would be helpful to provide some clarity, just in case. We can’t define everything that might be used in our publications, so we encourage the consultation of

WealthFactor is WealthFactor, LLC, an investment adviser registered with the State of Oregon (“State”). WealthFactor is not a bank, broker, dealer, or custodian.

Mass Advisor/Financial Generalist: when we use this term we are referring to the hundreds of thousands of individuals and businesses that serve the average end consumer with investment advice, financial planning, or wealth management services. At WealthFactor, we strive to be better than this!

Custodian:  A custodian is a financial institution that holds customers’ securities and other assets for safekeeping in order to minimize risk of their theft. Custodians tend to be large, reputable firms and are sometimes referred to as a “custodian bank.” 

Broker: A person or entity compensated for the execution of transactions.

RiskSmart: A philosophy on risk that focuses on simplicity and efficiency.  

Direct Indexing: Direct Indexing is a strategy that seeks to replicate the positions of an index by purchasing the underlying individual equities instead of using an ETF or mutual fund.

Personalized Indexing: A variant of direct Indexing that typically has a higher degree of personalized variable that influence the trading decisions within the investment strategy and will generally have increased tracking error relative to the index.

Account or Accounts means each investment advisory account that I, as a Client, open or have an ownership interest that I have granted limited power of attorney to WealthFactor.

Account Holder or Account Holders means a Primary Account Holder or Secondary AccountHolder.

Client or Clients is a Primary Account Holder or Secondary Account Holder, as the case may be,who is a client of WealthFactor.

Household is all Accounts established by Primary Account Holder.

Joint Account or Joint Accounts is all Accounts within a Household where more than one individual has an ownership interest, including joint tenants in common, joint tenancy with rights of survivorship, and accounts of spouses of Clients in community property jurisdictions.

Joint Account Holder is a Client that holds a Joint Account.